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Sanrio Partners With Wet n Wild for Hello Kitty Collection

Color cosmetics collaboration features eyeshadow, highlighter and other makeup products for Holiday 2024.

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By: Melissa Meisel

In celebration of Sanrio icon Hello Kitty’s 50th anniversary this November, wet n wild rolled out its latest limited-edition collaboration – wet n wild x Hello Kitty.

The beauty line features shimmering shadows, mascara, accessories and more. The collection is targeted to holiday gifting season, said the Happi Top 50 company.

Each product is priced under $20 and is available now at wetnwildbeauty.com, Walmart.com, Amazon.com and coming soon to Ulta.com just in time for the holiday season.

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